Russell, driven by integrity and a strong sense of business ethics, urges others to cancel ClickFunnels, believing the company lacks loyalty and ethical standards. To him, a business should stand by its customers, offering genuine value rather than prioritizing profit over principles. Frustrated by what he sees as questionable practices, he takes a stand, encouraging entrepreneurs to seek alternatives that align with their values. For Russell, success isn’t just about making money—it’s about trust, transparency, and doing business the right way.